Brand Identity
Brand Identity & Package Design for a Sydney based women’s wear brand
AWE CLOTHNG
AWE is a ready to wear brand for women, that combines African traditional
attire with western aesthetics.
Where every piece tells a story using history, art and crafts as a medium of
modern expression, the brand places a strong emphasis on the history
of African culture through clothing.
I tried to make a trial symbol for the brand which stands for African heritage
culture in a simple way under the brand director’s request. Also, I’ve given earthy color palettes that represent African nature and land smoothly.
A very distinctive identity has come to the world.
AWE CLOTHNG
AWE is a ready to wear brand for women, that combines African traditional
attire with western aesthetics.
Where every piece tells a story using history, art and crafts as a medium of
modern expression, the brand places a strong emphasis on the history
of African culture through clothing.
I tried to make a trial symbol for the brand which stands for African heritage
culture in a simple way under the brand director’s request. Also, I’ve given earthy color palettes that represent African nature and land smoothly.
A very distinctive identity has come to the world.
