Brand Identity
Brand Identity & Package Design for a Sydney based women’s wear brand
AWE CLOTHNG

AWE is a ready to wear brand for women, that combines African traditional
attire with western aesthetics.

Where every piece tells a story using history, art and crafts as a medium of
modern expression, the brand places a strong emphasis on the history
of African culture through clothing.

I tried to make a trial symbol for the brand which stands for African heritage
culture in a simple way under the brand director’s request. Also,
I’ve given earthy color palettes that represent African nature and land smoothly.

A very distinctive identity has come to the world.


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