Brand Identity & Package Design for a Sydney based women’s wear brand AWE CLOTHNG
AWE is a ready to wear brand for women, that combines African traditional attire with western aesthetics.
Where every piece tells a story using history, art and crafts as a medium of modern expression. The brand places a strong emphasis on the history of African culture through clothing.
Graphic Design: Eunsun Park, Eunkyung Jung
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AWE is a ready to wear brand for women, that combines African traditional attire with western aesthetics.
Where every piece tells a story using history, art and crafts as a medium of modern expression. The brand places a strong emphasis on the history of African culture through clothing.
Graphic Design: Eunsun Park, Eunkyung Jung
![](https://freight.cargo.site/t/original/i/8ab8e803580e4bcbe61acc08cd29329b6e1bc424b8a640aa3ca01f0f59d960dc/AWE_Instagram_1080x1350px.jpg)
![](https://freight.cargo.site/t/original/i/3b63ed5cd4cd2cb014a5cda8229e537ba74427a8137a3042dc7adc53b14ef4fb/AWE_Instagram_1080x1350px2.jpg)
![](https://freight.cargo.site/t/original/i/1b2cd272059ffa5d3459e2ecc71031878239c92aa85a85e76d5c4657bcb5ce0a/AWE_Instagram_1080x1350px3_revised.jpg)
![](https://freight.cargo.site/t/original/i/8c10568b66badbaead551d85fbda0ad677a1b5d8efaebf8c9a0da9ede35037ad/AWE_Instagram_1080x1350px4.jpg)
![](https://freight.cargo.site/t/original/i/a2a5e43a140b8a52ccd5162e5ca5c29d14959068b3b6a15a6eb4d553748545da/AWE_Instagram_1080x1350px6.jpg)
![](https://freight.cargo.site/t/original/i/9e53bf9d3635f3c07ded8de3a32516e373d6baf858ebe5b9187f0a4e237cbb49/AWE_Instagram_1080x1350px7.jpg)
![](https://freight.cargo.site/t/original/i/62808e550bbf31dc0891d3bde4c25e5e4b8aae455dd99bf98c19fb2c62e16805/AWE_27.jpg)
![](https://freight.cargo.site/t/original/i/b5c9d290d79ba072dd647e2b566a6a9ebc4105128198550b620d876a7ff40328/AWE_Instagram_1080x1350px8.jpg)
![](https://freight.cargo.site/t/original/i/68562c47bbfa6029f7c3fccf4134e60821739619b6058bf0329408c1b95a376d/AWE_Instagram_1080x1350px16.jpg)
![](https://freight.cargo.site/t/original/i/6fb1c249e0aa27791dd5297af3395589c9c5a2aa1bbeaaae04780c290453b90b/AWE_Instagram_1080x1350px11.jpg)
![](https://freight.cargo.site/t/original/i/5f523bd0945cd4482fb40aebf6d323c5bf34208da21228e7be7f2d80e38db124/AWE_Instagram_1080x1350px12.jpg)
![](https://freight.cargo.site/t/original/i/592f08bc0ddb07a744d255bd1a8dd2cc188c722da1df6556b6e66ba4b3c31e57/AWE_Instagram_1080x1350px21.jpg)
![](https://freight.cargo.site/t/original/i/e36b55860755a43c7bfc91a54fa8507d4a2ef76c8322a2c3f751e67e86b46b43/AWE_Instagram_1080x1350px20.jpg)
![](https://freight.cargo.site/t/original/i/237cdc89169b194112b07c7cc35368bac58627eb1a77d7adc8bf115d43628f53/AWE_Instagram_1080x1350px13.jpg)
![](https://freight.cargo.site/t/original/i/6607dfb04edaa55d6d2cf068702861cfe4d5a425ed36e89997f992d0b15ed05c/AWE_Instagram_1080x1350px14.jpg)
![](https://freight.cargo.site/t/original/i/f889d6576a29aadd37fb92a37278f2a495842d759850b2a8583c53efabb7bdab/AWE_Instagram_1080x1350px17.jpg)
![](https://freight.cargo.site/t/original/i/db1327e8936c819b7d3c7ad103bfd404df0ccd54d5d41c85a1942237334fe181/AWE_29_revised.jpg)
![](https://freight.cargo.site/t/original/i/4f581a0b3cf28dc306a6b86b0342ea872964a9e98836c61eb792b15c781bc1fd/AWE_Instagram_1080x1350px19.jpg)
![](https://freight.cargo.site/t/original/i/1cf24fba90dd9c427421909f0704780dda91d9f586c37d86bcdf4b6deea57d61/AWE_Instagram_1080x1350px22.jpg)
![](https://freight.cargo.site/t/original/i/4d7ff45a0b6c1521a6a6e1df5042dbfc8a306112c9536c642ba66a56989f232b/AWE_Instagram_1080x1350px23.jpg)
![](https://freight.cargo.site/t/original/i/e22f37fac7698aad69d600c18c832d16672aeeb79e42774c50db6340f4c09f1e/AWE_Instagram_1080x1350px24.jpg)
![](https://freight.cargo.site/t/original/i/035ff3d2583f6d0289af341c0b17aa6848131205e3412b517666d210a6e25d61/AWE_Instagram_1080x1350px25.jpg)
![](https://freight.cargo.site/t/original/i/835d22ee651b17e9c59e14c4fa236b133ee8c24b1fc74a859a7dae1f927ae76b/AWE_Instagram_1080x1350px26.jpg)
![](https://freight.cargo.site/t/original/i/0f66a9bb104afe6dba9a71368d3dd6e4a37b4fe8eadff42958c509ddadb9c8f0/AWE_Instagram_1080x1350px27.jpg)
![](https://freight.cargo.site/t/original/i/3f33a821fd4ad7ecf6f3eb191a0f7bdf8831c41920961e36f033a5b1899ea802/AWE_Instagram_1080x1350px29.jpg)