(Client) 
Errer

(Services) 
Brand Identity
Package Design
Packge Production

(Tools) 
Adobe Illustrator
Adobe Indesign

(Location) 
Paris, France

(Photography) 
Cjin Kim
Identity Design & Package Design for Errer

Laisser errer, laisser en toute liberté. Laisser errer ses pensées,
s'abandonner à ses rêveries.

errer selects vintage clothes, from all over the world. errer re-designs or
let’s say, reinterprets collected items. So each piece is unique.
errer only selects clothes that will stay and last for a long time in your closet.

I was trying to use various typefaces for the Logo which stands for travelers
who wander around the world freely, each of them has a distinctive personality.
Also, the harmony of capital and lower-case letters amplifies the meaning of Errer.