Brand Identity

Identity Design & Package Design for Errer
Client: Errer
Photography: Cjin Kim

Laisser errer, laisser en toute liberté. Laisser errer ses pensées, s'abandonner
à ses rêveries.

errer selects vintage clothes, from all over the world. errer re-designs or
let’s say, reinterprets collected items. So each piece is unique.
errer only selects clothes that will stay and last for a long time in your closet.

I was trying to use various typefaces for the Logo which stands for travelers
who wander around the world freely, each of them has a distinctive personality. Also, the harmony of capital and lower-case letters amplifies the meaning of Errer.

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