Brand Identity

Brand Identity & Package Design for Isaid
Client: Isaid
Photography: Son Mihyun

The creative director of a Seoul-based clothing brand ‘She said that’
contacted me to work with her second brand called ‘Isaid’. The reason
she decided to make another brand was the first brand line was too cute w
hich was totally different from her daily wear.

So we put our efforts into the second brand line ‘Isaid’ to be more modern and clean. I was able to try various types of papers and finishes for the packaging design
since she trusted my design. It led the brand to be an enjoyable outcome that
I’ve had so many job offers through this project.

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