Brand Identity
Brand Identity & Package Design and Pop-up Display for LatotoL

'Inner Visual Search' 

It reinterprets the material and color of old eyewear in a modern way. Various experiments and efforts are made to make it more beautiful. It’s based on a design that was loved from the 1920s to the 1980s.

LatotoL is an eyewear brand created by Lee Hye-kyung and her husband Kang Bo-seung. They are a professional optician couple with more than 15 years of experience.

They value the manual process and collaboration to create harmonious eyewear. Sometimes they look like perfectionist neurotic patients who are meticulous and fulfill their responsibilities on a common subject.

Their mission is to create and share lifestyles with creative designers and artists. Also they grow by sharing good influence with each other through collaboration.

Photography: Eunko
Eunsun Park Copyright Reserved ©