Brand Identity
Brand Identity Design for a Seoul-based Bar and Bistro Nm.
Nm stands for ‘No Message’, ‘Never Mind’, ＆’Now or Never’ and ‘No Manual’.
All the keywords include alphabet N and M which are intended. Nm tries
to share unlimited space and borderless creative cuisines with customers.
I tried to use an original serif / a contemporary san-serif typography for
the logo which brings us a sophisticated yet energetic atmosphere.
The mixture of the two types also delivers a balance of joyful youth.
Client: Nm
Photography: Son Mihyun
Nm stands for ‘No Message’, ‘Never Mind’, ＆’Now or Never’ and ‘No Manual’.
All the keywords include alphabet N and M which are intended. Nm tries
to share unlimited space and borderless creative cuisines with customers.
I tried to use an original serif / a contemporary san-serif typography for
the logo which brings us a sophisticated yet energetic atmosphere.
The mixture of the two types also delivers a balance of joyful youth.
Client: Nm
Photography: Son Mihyun
