Nm
Brand Identity
Package Design
Packge Production
Adobe Illustrator
Adobe Indesign
Son Mihyun
Brand Identity Design for a Seoul-based Bar and Bistro Nm.
Nm stands for ‘No Message’, ‘Never Mind’, &’Now or Never’ and ‘No Manual’.
All the keywords include alphabet N and M which are intended. Nm tries
to share unlimited space and borderless creative cuisines with customers.
I tried to use an original serif / a contemporary san-serif typography for
the logo which brings us a sophisticated yet energetic atmosphere.
The mixture of the two types also delivers a balance of joyful youth.
Nm stands for ‘No Message’, ‘Never Mind’, &’Now or Never’ and ‘No Manual’.
All the keywords include alphabet N and M which are intended. Nm tries
to share unlimited space and borderless creative cuisines with customers.
I tried to use an original serif / a contemporary san-serif typography for
the logo which brings us a sophisticated yet energetic atmosphere.
The mixture of the two types also delivers a balance of joyful youth.
![](https://freight.cargo.site/t/original/i/8262060c08dd09660c6e84e18e46cb8290bd957f8312954c8207c3c49bfbe2c7/200828-Nm-9.jpg)
![](https://freight.cargo.site/t/original/i/68bd88e0d17c7d59ccdab86359e294cbbd676a620148eb4e5dc21fddea452630/200828-Nm-3.jpg)
![](https://freight.cargo.site/t/original/i/805d1670e094a9c8547340eeaf718b23f7e4d344e46792be5409912bcdee092e/200828-Nm-2.jpg)
![](https://freight.cargo.site/t/original/i/4e29c76df8de3b62bed0bca99233265b46daaf739b703fbbdb3058f4436ddadb/200828-Nm-6.jpg)
![](https://freight.cargo.site/t/original/i/ee19347cb4fa25aa3082eb1e64811d9dc684a3f57b46936fed6ce807ae9939dd/200828-Nm-7.jpg)
![](https://freight.cargo.site/t/original/i/890ad65b18e03fad8781075bfbae11a955e07f529791d1e86356629086086358/200828-Nm-8.jpg)
![](https://freight.cargo.site/t/original/i/7cface3e8dea99f23e0b509bb980280b33bf3ce75be477c41bbae0581ce3b8c1/200828-Nm-5.jpg)
![](https://freight.cargo.site/t/original/i/dd0413dccc632a31f62cac2ab88efab17e8886fa715e6f41dcfd05526f62264d/200828-Nm-4.jpg)
![](https://freight.cargo.site/t/original/i/733cd10d6899d3edf66e4645427b5f274bf2723039e49174b478f7d8519a4c1b/200828-Nm-11.jpg)
![](https://freight.cargo.site/t/original/i/e100eefc8ed6b41117d3d6f000e6338ee4110938dfb6a67e3a62b57596f509de/200828-Nm-12.jpg)
![](https://freight.cargo.site/t/original/i/05cab117bccb628dbd59866eab2d661f93163bcd37590abbc9c4e43db3e380b3/Chilling-Bag-Design2_ORG_-1-.jpg)
![](https://freight.cargo.site/t/original/i/84485273bf5a0155b6a8f215eb71ec8ee532f4e770ff7bb429911ffef5c2933d/Nm_Final_Mockup_0813.jpg)
![](https://freight.cargo.site/t/original/i/5bde7041f4da23b79a0509844aa54e32c90e73f912a028b9dd83123720454a90/Nm_Final_Mockup_08132.jpg)
![](https://freight.cargo.site/t/original/i/5d6ead6d34a2a90082e30c3d68f3ca85b08677f81d81e6c3bc20a9bdfc51b31e/Nm_Final_Mockup_08133.jpg)
![](https://freight.cargo.site/t/original/i/138fc88a3c8f40f0ff5f44576dc552a59dc9af3a7755d9f474ae9e1f86e0ea4d/Nm_Final_Mockup_08134.jpg)
![](https://freight.cargo.site/t/original/i/27a3a8309bfa3838a70825d3e4da31bb9d941fb8e0aabfc22e51ebd217bfa473/Nm_Final_Mockup_08135.jpg)
![](https://freight.cargo.site/t/original/i/7d8bd8dc6b3eb8e4e2579ca7fd839e5fefde0d458d6e7a4be54f3a72dcb3ddf5/Nm_Final_Mockup_08136.jpg)
![](https://freight.cargo.site/t/original/i/deb5d3fed8b9313b0824d74c38f559f37fbcde7f8860db9f89f74f20c166b5ab/Nm_Final_Mockup_08137.jpg)
![](https://freight.cargo.site/t/original/i/8286906e229020992f91328030906c58d942aa99ba9d5cddbdbd7db8e5563248/Nm_Final_Mockup_08138.jpg)
![](https://freight.cargo.site/t/original/i/f6185a0bd2861b2db923a4b602364e34523ceab95f7f35545740adcbc3226559/Nm_Final_Mockup_08139.jpg)
![](https://freight.cargo.site/t/original/i/8d24ed011899caa7c06ff55a1e3e4ec3479a70d9cc7b1d8f5a3d5a05797c62d6/Nm_Final_Mockup_081310.jpg)
![](https://freight.cargo.site/t/original/i/4db715e3887087115503aced607ef60bc4f67ccc21eff3d66c67fa0ba9965db3/Nm_Final_Mockup_081311.jpg)
![](https://freight.cargo.site/t/original/i/d1b448dbd16fb60bc38ec785f83590bcee3ea2c3d980a04fad79886b11129221/Nm_Final_Mockup_081312.jpg)
![](https://freight.cargo.site/t/original/i/fae6db4382b11e4bdfd6e9be4b03ed138cf8374586f4ec073748fd9d02eaa781/Nm_Final_Mockup_081313.jpg)