Brand Identity

Brand Identity Design for a Seoul-based Bar and Bistro Nm.

Nm stands for ‘No Message’, ‘Never Mind’, &’Now or Never’ and ‘No Manual’.
All the keywords include alphabet N and M which are intended. Nm tries
to share unlimited space and borderless creative cuisines with customers.

I tried to use an original serif / a contemporary san-serif typography for
the logo which brings us a sophisticated yet energetic atmosphere.
The mixture of the two types also delivers a balance of joyful youth.

Client: Nm
Photography: Son Mihyun

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