Brand Identity
Package Renewal Design for Sujipmihak
Client: Sujipmihak
Photography: Sujipmihak

Sujipmihak, based in Seoul, creates artwork based on the art of collecting. The act of collecting is a process of erasing its original purpose of an object and thereby restoring it as part of the new world. Even an object that seems useless can be made special by becoming a part of a collection; the collector's identity and desires are projected to that object.

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