Package Renewal Design for Sujipmihak
Client: Sujipmihak
Photography: Sujipmihak


Package Design for a Seoul-based art collecting brand ‘Sujipmihak’.
Sujipmihak creates artwork based on the art of collecting.
The act of collecting is a process of erasing its original purpose of an object
and thereby restoring it as part of the new world. Even an object that seems useless can be made special by becoming a part of a collection;
the collector’s identity and desires are projected to that object.
I made a Package design with a unique perspective and identity using
different materials and shapes.

It was a very experimental and creative work that I did under the brand’s
concept and philosophy.