Brand Identity

Brand System & Deck Design for a Seattle based creative studio Thig Studio.

Thig Studio is a globally operating creative studio specializing in high-quality content and graphic projects.
Its’ identity has modern yet timeless design system, So I used a contemporary grotesk typeface that I personally like, ABC Monument Grotesk, which reinterprets the traditional grotesk for the Word Mark.For legibility, I made them vertical, and for a sophisticated atmosphere, I adjusted the letter spacing. For the Secondary typography, I chose Times New Roman Italic, a timeless, beautiful serif. The harmony of these two beautiful typefaces gives the impression of a modern yet timeless vibe.

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