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(Client) 
URBAN BREAK

(Service) 
Brand Identity
Application design

(Tools) 
Adobe Illustrator
Adobe Indesign
Adobe Photoshop
(Description)
URBAN BREAK is the biggest asian art festival based in Seoul, Korea.
I got an offer to design their internal brand identity and art festival application design,
which launched August 7th, 2025.

I explored the logomark as an easy way, using fundamental elements that could represent
an art brand in a well-regulated structure.

As they love street art, I hand-sprayed for the key visual of the application design with a neon green color,
which is the key color of the brand, to stand out and resonate the pop cultural look.

https://urbanbreak.com/